Questions owners ask, answered in plain words.

No. That's exactly who we work with. You know your business. We bring the AI part and explain it in plain words.

Alpine Ops is an AI consulting and automation company based in Vernal, Utah. We sit down with you, find the work your people do by hand, build the fix for a fixed price, and keep it running as your AI department. We also build websites, SEO and GEO, AI phone answering, website chatbots and agent access (MCP and API).

With the free 30-minute consult. Tell us what eats your week, and we'll tell you plainly which service, if any, is worth doing first. AI consulting is usually the right first step, because it finds the biggest wins inside the business.

Nothing special. It helps to think about where the time goes in a normal week: what gets typed more than once, what's still on paper, and which reports someone builds by hand.

The consult is free. The AI process analysis is $500. Builds are a fixed price, typically $2,500 to $15,000 depending on scope, and you know the exact price before any work starts. Websites, SEO and GEO, phone answering, chatbots and agent access are quoted up front, or included in your build.

Yes. The 30-minute consult is free and there's no obligation. If it makes sense to go further, the next step is the $500 AI process analysis, and we'll tell you that up front.

We go through how your work actually flows, step by step, with you and your people: who enters what, into which system, and how many times. Out of that come our recommendations: what to automate, speed up or improve, in plain language and in priority order.

A fixed price, typically $2,500 to $15,000 depending on scope. You know the exact price before any work starts.

First, a free 30-minute consult. Second, the $500 AI process analysis. Third, our recommendations, in plain language and priority order. Fourth, a fixed-price build, typically $2,500 to $15,000 depending on scope. Fifth, Your AI department, ongoing: check-ins, upkeep and upgrades as AI improves.

No. Our recommendations come in priority order, and you choose what gets built. Each build has a fixed price you know before any work starts.

Yes, with your okay. We record our consult and analysis conversations, transcribe them, and go back through the whole transcript, so every detail you mention makes it into our recommendations. If there's something you'd rather keep off the recording, say so and we'll pause.

So nothing is missed. Details get lost in a long conversation. With your okay, we record and transcribe it and review the full transcript, so the small things you mention make it into our recommendations.

Then we don't record. Recording only happens with your okay, and if there's something you'd rather keep off the recording, say so and we'll pause.

At your place or by phone. We come to your shop, office, yard or clinic in the Uintah Basin, and you sit down with a real person, not a call center or a ticket queue.

Whatever the analysis shows is worth building. Common builds connect the systems you already use so a customer, job or ticket is entered once; turn paper tickets, forms and invoices into data from a photo; produce daily and weekly reports automatically; draft quotes and invoices for you to review; give your crew or office a simple tool built around how you work; and add AI assistants that help your staff draft replies, summarize calls and documents, and look things up in your own data.

No. We start with the systems you already use and connect them, so your people keep working the way they know.

No. A person stays in the loop for anything that matters. AI assistants draft emails, replies, quotes and invoices, and a person approves anything that goes out. When paper is read into the computer, a person checks anything flagged.

You know the fixed price before any work starts. We start with the systems you already use, keep a person in the loop for anything that matters, test it with your real work, and show your people how to use it. Then it can roll into Your AI department, if you want that.

Yes, for our own business and products: a restaurant menu platform with an AI assistant, a customer portal, internal dashboards and trackers, and websites with an owner studio.

That's what our reporting work does. We connect the systems you already use, such as your accounting software, scheduling and dispatch, job tracker, spreadsheets, field tickets, email and phone logs, and feed them into one place. Then the reports build themselves.

One screen that shows how your business is doing, like jobs completed, open work, billing and missed calls, pulled from your own systems and kept up to date. You see the business at a glance without asking anyone for the numbers.

Usually because the same numbers get typed into more than one place, and the copies drift apart. When information is entered once and pulled from the source, your reports agree with each other.

Yes. Once your sources are connected, daily or weekly reports and dashboards are pulled together automatically, so nobody spends Friday afternoon pasting numbers into a spreadsheet.

Like a company has an IT department, we become your AI department. We check in regularly on your processes, make sure everything keeps working, and keep upgrading as AI improves, so you always have the latest and best for your business.

No, it's your choice. After a build, it can roll into Your AI department if you want that: regular check-ins, keeping everything working, and upgrades as AI improves.

We look at your processes and how the work flows, make sure everything we built is still working, and bring you the upgrades worth making as AI improves.

It depends on what your business needs, so we quote it up front, before anything starts. A website can be its own project or part of a larger build. You know the exact price before we begin.

Through your customer portal. Type the change you want, or record a voice note. We build an updated draft quickly, you compare the before and after on phone and desktop, and you approve it. Only then does it go live. If you change your mind, you can undo it.

Privacy-friendly visitor insights: how many people visited, where they came from (including AI assistants like ChatGPT), your top pages, and the calls and taps your site sent you.

A plain text file on your website that sums up your business facts for AI assistants: who you are, what you do, where you work, your hours and how to reach you. Every site we build ships with one, along with structured data, a sitemap and robots rules.

Yes. We build it and host it on modern hosting, so you don't have to deal with servers, renewals or updates.

SEO, search engine optimization, is the work of being found on Google and Maps when people search for what you do, near where you are. For a local business that means accurate page titles and descriptions, fast pages, structured data, a sitemap, the same name, phone and hours everywhere, and service and town pages written for real searches.

GEO, generative engine optimization, is the work of being found, described accurately and recommended when people ask AI assistants like ChatGPT, Gemini, Perplexity or Google AI Overviews. It comes down to publishing clear, factual, well-structured information, like an llms.txt file, structured data and FAQs, and keeping it consistent across the web. Our guide What is GEO? explains it in plain English.

It's Google's free business listing, the one that powers Google Maps and the local results. A complete profile includes your categories, hours, services, photos, posts, and reviews with your replies. It drives local calls and map results, so we help you claim it, complete it and keep it accurate and consistent with your website. Our Google Business Profile checklist walks through it.

Search engines and AI assistants compare what different places on the web say about your business. When your name, address and phone number match everywhere, they can be confident they have the right business and the right details. When they don't match, customers are more likely to see the wrong information.

No. Nobody can honestly promise rankings, positions or traffic numbers, and we won't. What we do is check how you show up for a set of real local searches, in Google and in AI assistants, and report back to you.

When you can't pick up, after hours or when the line is busy, an AI assistant answers in your business's name. It knows your hours, services and common answers, takes a message with the caller's name, number and what they need, and texts you a summary right away. Urgent calls get flagged according to rules you set.

Yes. Your main number forwards to the assistant, so you keep your number.

Yes. Ask us for a demo and we'll show you how it handles the kinds of calls your business gets.

It's a chat assistant on your website that handles general questions and inquiries the same way our AI phone answering handles calls. It answers from your own information (services, hours, service area and the policies you provide), takes the customer's name, contact info and what they need, sends you a summary right away, and hands off to a person when needed.

Yes, if your build includes appointment scheduling. We connect them to your scheduling so customers can book a time on the phone or in the chat. If you'd rather confirm times yourself, they take the customer's details and send you a summary instead.

They're quoted up front, before anything starts, or included as part of your build.

MCP, the Model Context Protocol, is an open standard introduced by Anthropic in late 2024 that lets AI assistants connect to tools and data. A business can offer a secure MCP server so assistants that support MCP can get accurate answers straight from it. Our guide What is MCP? explains it in plain English.

Customers increasingly ask AI assistants to find, compare, book or order for them. A secure MCP server or API lets those assistants get accurate answers straight from you: services, hours, service area, availability or quote requests, order or job status, whatever fits your business.

No. Anything that changes something, like a booking request, a quote request or an order, comes to you to confirm first. Our own MCP servers work the same way: they propose, a person confirms, and destructive actions are left out entirely.

Maybe not yet. Agent access is early, and we'll tell you honestly whether it's worth it for your business yet. The simplest layer, an llms.txt file and structured data on your website, is a sensible place to start.

Yes. We're based in Vernal, Utah, and we come to your shop, office, yard or clinic in the Uintah Basin. We can also do the consult by phone, and if your business is somewhere else, we're happy to talk.

We're based in Vernal and come to businesses across the Uintah Basin, including Vernal, Naples, Jensen, Roosevelt, Ballard, Myton and Duchesne, and the towns between.

We're based in Vernal, Utah, and we come to you anywhere in the Uintah Basin, including Roosevelt and Duchesne. If your business is somewhere else, we're happy to talk.

No. Oil field service is one kind of business we work with, alongside clinics, contractors, shops, trucking, ranch and farm suppliers, restaurants, retail and offices.